Blogs are one of the most major and trending forms of content on the internet. Almost half the population read searches, and rely on blog posts for various kinds of information. With the digital world enlarging itself by the minute we speak, it’s important that you understand the potential of blogs in 2020. It is the key to an effective content marketing strategy and perhaps the sole way to grab website traffic. Informative and attractive blog posts can get you conversions and qualified leads as well. It is a fantastic way to demonstrate your brand’s expertise and credibility in the online market. It’s 2020, and with millions of options to swipe from on the internet, it has become challenging to retain the average user’s attention. Therefore, listed below are some of the most effective blog writing strategies that might help you:
1. Short snippets are a big Yay!
There are different kinds of blogs, and when it comes to small absorb blogs that are just skimmed once, short snippets are the best. Although this is not going to get you a huge Google ranking or boost your conversion rates, it’s surely important to attract potential leads. With time literally becoming a construct on the digital media platforms, it’s important that you carve in some of your blogs with short snippets which are ready to be consumed and chewed by the users. An ideal snippet should not exceed more than 1000 words and should be written in easy language which is to the point. You can use colorful and vibrant graphics or even short videos to grab the viewer’s attention.
2. Invest time in your blog articles
When it comes to proper long blogs, it’s important that you invest enough time on the topic before you begin writing your content. One of the major blog writing strategies of 2020, that blog writing services have taken up, is to invest at least 3- 6 hours on each article and well researching it before you submit them. No brand or company and even the reader is interested in poorly researched, short or redundant articles. It has to be a blog that is data-rich and not just a redundant piece of information. Apart from focusing on the content, it’s important that the writers engage themselves with the psyche of the viewers so that there is a better platform for conversations. Investing time and energy might seem like a tedious task at the beginning but is worth the effort and quite rewarding for your blogs.
Also Read: How to choose a Reliable Content writing Company in India
3. Consistency is the key
Well, it’s not going to be a cakewalk when it comes to digital media platforms because of the overcrowding. If you do want your blogs to shine out, then it is extremely important that you come up with engaging and meaningful content on a daily basis. Frequent blog posts are one of the major strategies to employ when writing blog posts because it makes you a reliable source of information for your readers. It is also recommended because digital media spreads faster than other means of information. Thus, many people look up to time-relevant topics which are trending and if you stand up to be one of the consistent brands with a regular posting of blogs, then you might be able to make a difference. If you come up with a blog that is interesting and informative at the same time but then doesn’t post for a week, then it will be of no use. To access and gain the support of a larger audience, it is extremely important that you post regularly. This will not only make your brand reliable but also informative.
4. Come up with eye-catchy headlines and intros
The first impression is the last impression, right? So is true for your blogs as well because interesting and attractive headlines will captivate your readers into reading the blog in the first place. An interesting headline can make a huge difference, and followed up by some engaging introduction is exactly what will boost your number of views. If you are able to captivate the reader as long as the introduction, then most likely he will stick around till it finishes. If you begin with just plain facts and outcomes in the beginning as it might bore the reader, it’s important that you slowly get to the point while not making the reader lose interest at any point of time. Try to incorporate words that are easy to rhyme and relevant to the topic for your headlines. The visual graphics also play an important role here; you can use some colorful font colours and funky styles to entice your readers. First things first, and it’s really important that you hook the readers from the beginning.
5. Include interactive media
One of the latest trends when it comes to blog writing. Using interactive media as a part of your blog writing strategy can get you a lot of qualified leads because it not only makes sure that your content is informative but also engaging. You can incorporate various e-tools such as quizzes, e-commerce carousels, surveys and polls, interactive e-books, and whatnot. This will not only help you understand your audience but also make it a fun read. The reader will also be equally engaged in this entire process and learn with you. It’s a fantastic way to retain your reader’s attention because, in fairly long blog articles, the readers often lose interest but with these interactive media tools, you can ensure that they stick around. In order to create a space that is user-friendly and enhances your user experience, using interactive tools in your blog posts could be quite beneficial.
6. Higher writers from outside
Managing a proper brand on digital media platforms is a meticulous task, and it requires a lot of time and effort. It is most likely that you will not be able to invest that much time and energy on the blogs if you are solely managing the entire rand. It’s best to hire a blog writing services agency that is well-versed with trending keyword research. A lot of companies in 2020 hire part-time writers for social media marketing, content writing, etc. It’s a good and rewarding investment because it will benefit you in the long run.
7. Market your blogs in the right way
As much important, as it is to write unique, authentic, and engaging content, it might not come out to be as rewarding as expected if your blogs don’t reach a larger audience. Therefore, it’s extremely important that you market your blogs in the right way by incorporating and using the SEO keywords and long-tail/short-tail keywords and also invest in paid advertisements if required. You can use various digital media platforms such as Facebook, Instagram, or even Twitter, to reach a larger audience because only then your labor would be fruitful. Content marketing strategies can be used to engineer the content of your blogs so that it can reach a larger audience and benefit you.
8. Keeping up with the trends
It’s extremely important that your blogs stand in relevance with the time that you are writing. It’s 2020, and there are many newer ways of engineering content that might help you engage with your audience. Be it incorporating hashtags, colorful templates, bullet points, or even informative media, by utilizing and updating oneself with these tools, you can ensure that your blogs remain relevant and attract a larger audience. You can use video content strategies or webinars as a part of your blogs. The language also plays a really important role here; it’s important that you use popular slang or colloquial words so that your blogs attract the audience. Trending and informative at the same time is the key to the perfect blog writing techniques.
Well, when it comes to blog writing, the internet is saturated with advice and strategies. However, the idea remains as simple. Nothing whatsoever can beat genuine, authentic, and engaging content. But before coming on to this, it’s important that you realize the importance of the blogs and their potential. You can achieve a lot of website traffic and views by investing in some meaningful content. Almost all the people who use digital media platforms for accessing information rely on blogs these days. It is 2020 and slowly the entire world is turning towards digital media for various reasons. Therefore, it is extremely important that you invest time and energy in your blogs. You can incorporate the above-mentioned blog writing strategies that might help you. Most everyday users are mobile operators and it’s important that your blogs cater to the needs of mobile users and other devices. Once, you have identified your audience and understood the techniques that might make your blogs informative and trending, then you have won half the game.
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SEO is the process that drives a lot of visitors to your page and gives a boost to your website. There are a lot of things you need to keep in check in order to create a landing page. There might be a lot of advertisement and paid options you’d rather go to, but the perfect strategy to get visitors flowing into your page on a daily basis is the SEO, which is also referred to as the organic method.
We know you have all kinds of questions revolving around your mind, and all of them basically end at, how hard it can be to rank a website. If you think it is an impossible task, we would tell you; this impossible task is just a few steps away. On the contrary, you may even choose to go for a Content writing company in India in order to delegate your work to the experts.
Let us kickstart the discussion about steps, rather than getting all chatty on the versatile Content writing services, as the agency you contact will give you a heads-up on it.
1. Mark Your Keywords
You need to understand keywords are the way how the search engine’s algorithms work and so, the first object you need to put in is to mark what your keywords would be and how you are going to target it. You may choose to include a number of short phrases or singles words as your keywords and focus on them. You need to decide your keywords and so get on thinking about it and the possible words which could describe the context of your page. You need to shortlist all such items, and before you finalize them, you would need to do a little research ensuring you are with the right keywords.
You might already have drawn a landing page theme, and so the research means, you need to pick up the keywords you chose and then run a search. This is where you will see the pages which have a similar theme as that of your page, and if you do not get a hold of the pages, you may have to reconsider the keywords you chose. You may also get hold of some of the suggestions of the page, and if you do, you need to add them to the list to be considered as well.
It is time you need to head up to the keyword research tools and enter the keywords onto them. This was the tools will guide you on how to affect your keywords are and if there are any other better alternative. They basically will draft an overview of the keywords you choose and determine how often they were searched for. The end list will as well be displayed to you, following which you can choose the one you want to go to.
You need to finally decide upon the one keyword, which would best describe your page, and give it the status of the main keyword, based on which you will optimize your landing page. The other 5 keywords can be chosen, which will then become your page’s additional keywords.
If you go through this step, we assure the tough part is almost done. This process might actually take a lot of your time, and you may seem to get bothered by it too, but if you dodge it, the rest of the process will be seamless.
2. The Title Has to be of Good Quality And Impressive
Search engine bots basically scan up the web, according to the algorithms they work through. The first thing the bots look out for is the title tag, and so if you are good enough, you might get into the hood. It is basically like making a first impression to someone, and like we have a fixed amount of time to get into the eye of the viewer, your page will have 70 characters chance to impress the chatbot.
It will be a great move if you add up your main keyword to the title you created. This way the chatbot will be able to read up the object of the titles in an instance. Not only will the title, but the object of your page’s context as well also be in the highlight, if you choose up a good title with your main keyword. If you think you can fit some extra keywords into the titles, in a rightful way, you may as well do it. All you have to remember is to not exceed the limit of the titles, which is 70 characters; your titles must not contain more than 70 characters. You must also note that for a better impact, a limit of 65 characters in your title will be attractive, and worth consideration by the bots.
3. META Description is The Guide to the Visitor, Consider it That Way
If you aren’t aware of what a meta description is, it is the content which you will find below your page’s name as well as URL. It is very important too and needs to be taken into consideration to optimize your site. It is basically the signboard for SERPs, Search engine result pages, and we know the location they are situated at already.
The meta description is used by the search engines to display whatever the users search for, and the meta description might go unnoticed. This is not the reason why you must ignore it or take it lightly as a good meta description has a pretty good chance of holding up the user’s attention.
You need to ensure that it is simple and plain text, which has to be constructed within the character limit of 150 to 160 characters. Ensure you include the main keyword, and this way, when the search engine displays the result, it would probably bold the word for the viewers. If is always wise to include a call to action at the end of the META description, as the viewers will be excited to check out what your page has got in store. Also, the META description must now be only formed with the idea of impressing the bot, as it is the viewers who would read and increase your page’s traffic.
4. Fix up the URL in context of the keywords
This means you need to deploy your keyword in the URL of your page. Fix up your landing page’s URL with the keyword and make it flow naturally.
5. The headline must be eye-catching
You need to make your heading catchy, in order to get your views to visit it and also read it. Including the main keywords is also a good idea, but you have to ensure it doesn’t seem forced. Make it as appealing as possible.
6. Worthy content should go into the website
The content should be well crafted, including the keywords and the additional keywords as well. Your overall objective is to make the visitors of your page take action.
You need to create appealing content for your page, and there is no doubt about it. You need to be as creative as you can get and also if you need some help, consider taking help from Content writing services in Delhi. And, we sure are positive your search engine page will look quite appealing now, ranking up and attracting huge traffic.
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All websites require compelling content to expand their reach to potential customers. The content on the site provides information about the business, its products and services and much more. But a single person cannot manage every aspect of it. That is where a content writer comes into the picture. This can either be an individual or a company providing content writing services.
Why does a business need content writers?
In order to promote their business, many companies use the online medium. In such scenarios, it is essential that the reader who opens their site finds something that is worth staying on the site. The purpose of the content is to engage with the audience and hook them in such a way that they become customers. It is the job of the content marketers to create and publish such articles and blogs.
How can you choose the best content writing agency for your Company?
Many firms and agencies provide the services of content development to small and big business houses as well as to other online businesses. Certain factors are to be kept in mind while choosing a content writing company, which are as follows –
EXPERIENCE –
The very first thing that needs to be considered before assigning the work to any company is their experience in the field of content creation. If the company has just been started or hasn’t been in this field for too long, it might be difficult for you to rely on them. However, if a company has been handling online projects for a long time, they can be trusted. h
WORK /CONTENT STYLE –
If the company is newly formed and has no experience or has not handled any major projects before, you can ask them to prepare a few content samples for you. Similar is the case when you need an insight into how the content given by that company will perform if published on your site. By asking for samples, you are not only testing their skills but also getting an idea of their originality, creativity and ability to create content that is worth reading.
Moreover, assessing any company on their previous work and projects might not always be a wise decision. They might have gained a lot more experience after that, they might have more knowledge about your field, they might have more interest in some other field – all factors are to be considered. Therefore, you can ask for exclusive samples as per your requirement.
ONLINE PRESENCE
With the increasing use of the internet for promotion, almost all businesses and service providers have their own websites. You can check the website of the concerned company to gain perspective on how they can help you in catching the attention of the audience and garnering more clients. Their website too is an example of their content writing skills as a whole. Multiple content writing services in Delhi have created their websites in such a way that they hook their readers and ignite the possibility of getting business from them.
REVIEWS AND RESPONSES –
As stated in the above point, by checking the website of the company and verifying their presence on the internet and social media, an honest opinion can be brought to notice. Generally, when the firms find any sort of negative or defaming reviews on their website, they consider those to be inappropriate and remove the reviews. In such situations, social media can be a great help. Actual responses and comments of people can be known. This way, you can learn about the genuinity of the company and then decide whether to give them the work or not.
SATISFACTION OF THEIR CLIENTS –
Another medium of finding authentic reviews is by getting to know the clients of the company and contacting them. By doing so, you can not only receive an honest evaluation of the company but also learn about the scale on which they conduct business, provide services and other facilities offered by them. You can get your hands on a true and fair assessment of their content as well – whether it is original or not, creative or not and much more. It is essential for any content creator to provide such kind of content to his clients which are of satisfactory quality on the bare minimum level. Therefore, knowing about the satisfaction level of their clients is an important step in the decision process.
VARIETY OF EMPLOYEES –
Depending upon the type of content to be published, various writers are selected. Every small or big content writing company in India has a special creative team dedicated to content creation and marketing. Thus, those writers can either be freelancers or a part of that creative team in the selected company. Journalists, copywriters, editors, authors, poets and the likes are great content creators. They can be assigned work based on their area of interest. While finalizing the company, it should be verified if such people are a part of their team or not.
TARGET AUDIENCE –
As stated in the above point, different kinds of content requirements to be written by different people that have expertise in that particular field so that the content is of the best quality possible. The topics of articles and blogs can be assigned to individuals in the opposite company as per the target audience. For example,
- A journalist is the best choice when the company requires content for articles that are based on research, facts, and figures
- An author can be trusted with content that needs to be presented in an engaging storyline manner
- A copywriter is the safest bet when the company needs advertisements, brochures, and publicity in other forms, etc.
This way, their level of experience, as well as proficiency, can prove to be an advantage for your company.
HISTORY WITH DEADLINES –
The content needs to be published before the prefixed target time. This time is known as a deadline. For example, if a scam happens in the corporate world, and you wish to publish regarding it, the article must be submitted by the earliest before the news gets old. For such purposes, it must be made sure that the company is responsible enough to respect the given deadline and submits work before the eleventh hour. You can verify their attitude towards deadlines and whether they provide the work when required or not.
REFERENCES –
Good content writing services can be contacted by using references given by other companies or by big publishing houses. There are multiple magazines and newspapers that have signed contracts with content writers. By following up on those references, work can be assigned.
The above points are important, but they are not all! To ensure that you pick out the most appropriate and reliable content writing agency, those factors can help you to a great extent. However, feel free to conduct your own research and organize tests for selection and do let us know; suggestions are welcomed.
