At the beginning of 2020, almost everyone knows what 3D is all about. Whether its movies or TV shows, every visual medium incorporates it to great depth. Ed Catmull, widely hailed as the pioneer of 3D animation gave birth to the world’s first computer-generated image (CGI) in 1972. However, it was not until 1995 when the world’s first fully 3D animated movie came into being, the widely famous Toy Story.
One of the primary reasons for 3D’s success is because of its surreal visuals, and the spectacle feats it is able to achieve. On theory, it has no bounds, and you can produce almost anything with the use of this specified animation medium. Additionally, in recent years with unreal visual images and animations in some of the most famous movies and films have proved that theory true.
However, digital marketing is the field, which has benefited most from it in recent years. Many aspects to 3D animation profit digital marketers; however, the principal reason is its cost-effectiveness and unmatched ability to portray an idea or pitch a product. Why is it so successful in the digital market? Let us delve deeper into its pros.
Unmatched Visual Capabilities
Did you ever think of an idea that is too good for live-action advertisements? Well, 3D animation provides a solution to even the most complex of ideas and visions. As stated earlier, there are no bounds to how far 3D animation can stretch reality, and bring those unreal ideas to screen. Which is why it is a powerful tool in digital marketing. Additionally, humans in recent years have evolved to like things that visually explain and captivate their attention. That just adds to the fact that 3D has become the primary solution to bring ideas to life, as well as a catchy solution to attract human eyes.
Another reason behind 3D’s success in recent times is it’s cost-effective and efficient. Considering the cost compared to a live-action advertisement or promotional material, many have turned towards 3D animation digital marketers and business owners alike. Apart from the limitless possibilities, it provides visual feats that have the ability to become synonymous with your brand or product. This is why advert companies and digital marketing agencies revert towards 3D whenever they face a barricade. Additionally, a realistic animation takes little to no time in conveying an idea; therefore, it makes 3D animation a very powerful tool in finding brief but descriptive explanations of a service or product.
3D animation is more than capable of drawing attention; however, it is a great communicator too. It shows objects and other merchandise very close to reality and that is the chief reason behind its communicative skills. This triggers a reaction in human brains, and it acknowledges the need and ends up yielding positive results.
According to Video Animation Company, many companies and services have more than capable offerings, but they fail in pitching it properly which results in disappointing consequences. That is when 3D animation comes into play and delivers the proper information, properly promoting a service or commodity. This is why 3D animation has been one of the primary explainers, and product pitchers.
Better Brand Image
Companies who are rapid in responding to the current digital marketing demands are successful in yielding better results. That makes 3D animation one of the primary go-to solutions for many companies. It enables them to create a separate and unique brand image, which makes them stand out in a crowded online marketplace. Not only does it distinguishes your image from common images, but it also elevates your brand to a new level. Considering the prime look of a 3D promotional picture or video, it is bound to draw more users, garnering you more chances to turn leads into customers and convert pitches into sales.
Return on Investment
Another reason that turns 3D animation into a premium promotional solution is its adaptability. Whether you use the said animated video on a website or social media, it allows you to captivate audiences across multiple platforms at the cost of one, so to speak. Additionally, depending on the type of idea, the animation required may cost less compared to a live-action solution. Making 3D animation one of the most flexible, yet most viable solutions available in the digital market.
3D animation is one of the primary, most adaptable and most sought-out video solution in the world today. Whether it is creating unachievable visuals through live-action, or characterizing models that are physically impossible in the real world, 3D animation provides solutions that people deemed impossible not too long ago. In conclusion, 3D animation is one of the primary forms of animation that are utilized among many platforms, across various fields in the world today. Additionally, its cost-effectiveness makes it the most viable solution in digital marketing today.