Brand promotion has been the most crucial aspect of creating a strong and powerful brand no matter the size of the business. Every business, especially the ones who run on a smaller scale need brand promotion because of the increased competition among the competitive brands. Not only the smaller ones but the bigger brands also need to stay in the market as new brands keep emerging in the market that creates competition. Customers have a lot of options to choose from, which makes it challenging for the companies to stay on the top whether its food industry, pharmaceutical, clothing or cosmetics.
The world we live in, cosmetics business is the most versatile when it comes to the variety of products. Lipstick is one of those products that instantly lift the mood and no-makeup look is complete without a perfect shade of lipstick. The market is full of brands that offer lipsticks, which range from every shade of colour to sizes to texture, and the shape.
Sometimes it becomes hard to choose the perfect shade when all the lipstick boxes look amazing on the shelf with their amazing bling-bling packaging and captivating aesthetic appeal?
There are a few products that do not need an introduction. It is because of the well-reputed image they have in the market, built by the company, through promotion.
The right marketing campaign is the right way to make your product stand out in the market and among the competitors. Businesses need to promote their products because of the increased number of lipstick brands that are matchless when it comes to quality, variety, and colour range, and application.
Benefits of Marketing
Marketing is not just limited to set your commercial out on the television or to put big boards around the corner. It is to create awareness in the customers, regarding who the brand is and what they are offering, along with:
- Getting the attention of the customers
- Built a strong and powerful image of the brand and the product
- Create a distinction among the products
- Acquire new customers
- Retain older or current customers
- Increase sales
- Boost your business
- Develop brand awareness
The packaging industry has revolutionized the way things used to be packed and presented to the customers. It is not about just the containment anymore but the presentation; how it is designed, what it represents, what is the quality and functionality of product boxes, and why it is better than the other product.
Well, using custom printed lipstick boxes you can create an impressive and everlasting impression on the customers in a lot of different ways, such as;
Utilizing Custom Techniques
The most amazing plus point of custom printed lipstick encasements is that they are customizable in terms of unique, shapes, sizes, and designs that represent the brand in the most effective manner. These encasements can be given any shape and size because of die-cutting techniques and high-end printing with advanced and state of the art printing techniques such as inkjet, laser or screen.
You can create a more personalized impression on the customers with boxes that are designed keeping the best interest of the customers and the brands.
Be specific with Designs
Customers to not spend more than 4 to 6 seconds when it comes to buying a new product because they do not have enough time to evaluate the product and make comparisons among various products. Make your product packaging more informative, which makes it easy for the customers to make their purchase. For instance, put the most important information on the box rather than cluttering it with long paragraphs, a major turn off!
Use symbols, imagery, or patterns instead of text to make your packaging more interesting and eye-catching.
Use Quality as a Bait
Quality of the packaging plays a crucial role in setting a standard of the product. Better the quality of the packing box, high-end the product!
Customers are attracted to the quality than anything else when it comes to making a new purchase. High-end packaging material speaks for the brand among the customers and depicts a very promising image of the brand.
Choose packing material according to the need of the product. For instance, corrugated cardboard for delicate lipstick tubes is perfect, whereas a plastic container can be packed in a regular cardboard packaging with laminations and foiling that enhances the outlook of the box giving a very luxurious finish.
- Incorporate Functionality
When it comes to building a strong image of the brand, it is important to do not overlook the functionality of the product boxes.
How frustrating it is to open a box that has a very tight or flimsy closure?
Customers do not spend their money on something that does not fulfil the function it is made for. To give your product a professional image, use boxes that offer the best protection and have easy closure.
Sustainability is a primary factor that helps in better promotion of the product and the brand. It is a need of an hour to go eco-friendly when it comes to packaging because of an increase in pollution caused by non-environmental packaging like plastic.
Go green with paper packaging that builds a responsible image of the brand among the customers. Custom lipstick boxes the USA are all cardboard, kraft paper, or corrugated cardboard as they are bio-degradable and recyclable.
Custom Lipstick Boxes Wholesale give every brand, small or big, equal opportunity to create customized packaging for their products that help in depicting more personalized image at the most affordable rates. These boxes in wholesale are cheapest than other alternatives that are available in the market.
Be creative and imaginative with your custom boxes as they do not only sit idly on the shelves but works as a salesperson for the brand.