The information is only important when it’s organized and easy to access. Both visitors and search engines need to present structured data so that they can have a better understanding. In SEO, structured data is prominent to implement. It can help your website have better rankings as compared to your peers. In this article, we will understand why you should be adding structured data to your website and get higher rankings. If you are into these technical things, you can always hire a professional SEO company that can do this for you.
Structured Data helps in better rankings
Many search engine experts do believe and stress that a better judgment of a page should be obviously adding more value to search engines. And hence getting higher rankings. Also, there are many other features of structured data that makes it easy for both search bots and users to understand.
Google has been notably open about structured data and has also mentioned that structured data always helps users to get better navigation on the website. Google’s representative once said that website owners can use schema.org for preparing a comprehensive structure of the website.
Structured data have now become a prominent part of SEO strategy, but most people just tend to ignore them just because they are slightly difficult to manage. But it’s important to utilize the freely available tools and keep the website as organized as possible. As the search engine’s focus will even grow towards providing to the point information, the schema is the next big thing.
More visibility and proper site indexation
The concept here is quite simple but people over-complicate this. Try to look at the visibility factor from daily life examples from a pile of books. If the books are organized as per their categories, volumes, and subjects, it would be easier for the readers to know how many books are there and what are their categories. This same thing is done by structured data to your website.
The more organized your site’s structure is, the more chances are for better visibility and faster indexation. Once you implement the structured data on your site, further crawls will also be done in an easier manner by the bots. If you are not able to figure out how to correctly implement them, it’s better to seek help from a professional SEO company that would get it done for your site.
Get featured snippets
Having featured snippets is the ultimate goal for any SEO person. And they try to achieve as many as possible from Google. What’s better than your website appearing on the very first position in the search engine result page, before the organic listings start. isn’t it amazing?
Having structured data isn’t a crucial necessity, but it definitely helps you get a featured snippet. especially in listicle articles or web pages. This can increase your click-through rates and bring more traffic to your site. As the search engines have also started working on the passage indexing. Having structured data on your website will improve the user experience. When the click through increases, it also boosts the trust factor among the search engines as it indicates authority. And tells search bots that this content is valuable.
Structured data prepares you for voice results
Voice search results are drawn from the featured snippets. And your websites could be in huge benefits once you implement them. It means you can be the only website ranking for a voice question because search engines including Google use those structured data for giving answers to the users.
The trend of voice search is growing rapidly and in 2021, people will be using voice assistants more for getting answers for their queries. So it becomes essentially crucial for website owners to have an updated and optimized structured data.
Entry into Google’s Knowledge Graph
Google’s Knowledge Graph is another important goal for SEO personas. As it creates a sudden impact on the viewer’s mind. Knowledge-graph can drive huge traffic and sales to your site. Search engines make it easier for users to click and visit your site and social media handles. This is the biggest reason why you should have a structured data architecture for your site.
Hire a professional SEO company that is experienced. And knows how to get this done for you so that you can get the maximum benefits from this. As the search engines’ algorithms are getting more complex. And difficult to understand day after day. It is a smart option for optimizing your site for structured data and ensuring a higher user experience.
Many companies just ignore the implementation calling is an unnecessary part of their SEO strategy. But, as we saw, it’s extremely crucial to get it done for your website as it will bring long term benefits to your company.
Mansi Rana is Managing Director of EZ Rankings – SEO Reseller, Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.